Bruce Alan developed his retail expertise out of the Street fairs of New York City. Over an (18) eighteen year period he opened (60) sixty stores in (17) seventeen States. Now Bruce Alan is using his business acumen in the virtual world partnering with the most powerful online Retailer. The goal is to make the online buying experience both fun and secure. The site offers the means to browse from the most comprehensive selection of quality cellular phones. To make purchases with ease from the comfort of your computer. Please enjoy your shopping experience!